Query counting and New queries

The Query counting card on the site’s Overview shows how many different searches your site appeared for, and where it ranked for them.

• Total draws one line: the number of distinct queries with at least one impression in each period.
• By ranking stacks the same count by position band: 1–3, 4–10, 11–20 and 21+. Click a band in the legend to hide or show it.
• The chart shows one point per day for ranges up to 28 days, per week (Monday to Sunday) up to about 6 months, and per month beyond that. The first and last week or month can be partial; hover a point to see its dates.
• The five numbers above the chart count the whole range against the comparison period, with the change as a percentage and in queries.
• New queries: N (top 10: M) counts queries that got impressions in this range and none on any earlier day we have stored for the site. “Top 10” are the new ones whose average position in the range is 10 or better. Clicking it opens the New tab of the Queries table, which lists exactly those queries.

What the numbers mean

• A query’s band uses its average position weighted by impressions over the period, the same way Search Console averages position. A query shown once at position 50 and 999 times at position 2 averages 2.05, so it counts in 1–3.
• Averages are rounded to the nearest whole position: 3.4 counts as top 3, 3.5 as 4–10.
• The counts are a floor. Google leaves rare searches out of query data to protect privacy (anonymized traffic), and its API returns at most about 50,000 query rows per day for each search type, so very large sites lose their long tail.
• The search type, and query, page, brand and content-group filters apply. Country and device filters do not: Google does not report queries by country or device in this data.